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Like the shifting sands of the Sahara Desert, the digital landscape is in a state of constant change. What's up one day--Snapchat, Facebook, Twitter, Instagram--may be down the next. Never has it been more important for small and mid-sized business owners to have a firm grasp on a solid digital marketing strategy, and likewise, it has never been more challenging to do so.

That's where the expertise of Ellis & Herndon can play a pivotal role in assisting Lufkin and Angelina County businesses. Ellis & Herndon is a full service Digital Marketing agency located in Lufkin, Texas. We help businesses achieve better results for their digital marketing efforts. We can provide a road map to help business owners navigate the ever-changing digital road ahead. 

Ellis & Herndon specializes in lead generation, marketing websites, digital strategy, and targeted marketing. The goal of digital marketing is to help reach your customers online in the moments that matter most to them. Whether that comes in an online search or through the social media platforms they use, greet your customers with a consistent message that resonates with them. As a digital marketing agency for small and medium-sized businesses, Ellis & Herndon is here to help connect you with your customers in the most efficient and effective ways possible.

Our mission is simple: to provide a tailored service with solid results that are strategic, measurable and place an emphasis on value and return.

Step 1: Planning the Appropriate Digital Marketing Strategy:

An effective digital marketing campaign starts with a strong foundation. Ellis & Herndon can run a proprietary digital report card for your business that will quickly tell you the strengths and weaknesses of your current digital presence. The report card looks at your company's listings and whether they are current and accurate, your website and how it's performing, your social media presence, and more. It also provides you with valuable insights in terms of how to improve each of those key areas. Because of the stress on local businesses due to the pandemic, Ellis & Herndon is providing the digital report card at no charge for a limited time ($350 value).

Step 2: Positioning Digital Marketing Strategy Properly:

Entrepreneurs are incredibly busy knee-deep in the day-to-day aspects of running a business. Ellis & Herndon is here to help step back, and take a bigger picture more strategic approach to the dizzying array of digital marketing options available today. We tailor our approach to your business, your goals, and your budget. Whether it's as simple as putting together a YouTube video campaign, designing and building a new website, or a more complex geo-targeted digital display campaign, Ellis & Herndon is here to help you succeed in the digital arena.

Step 3: Optimize Your Digital Marketing Strategy:

With the ever-changing landscape of digital technology, the busy lifestyle your customers lead, and the fact that countless competitors are aiming for the same customers, staying one step ahead has never been more critical. You need to evaluate your campaigns, find out how to improve, and anticipate what your customers will want next. At Ellis & Herndon, we help you analyze the data so you can better understand what your customer is looking for, and how best to keep your business top of mind with consumers. We can deliver the return on investment you need to take your business to new heights.

Ellis & Herndon is the digital marketing accelerator that means business!

To schedule a no-obligation evaluation, contact Leslie Nemec at 936-631-2633 or via email: Leslie.nemec@lufkindailynews.com.